Study On Ecological Report Of Chongqing Local Media Under The Background Of Rural Revitalization

The rural revitalization strategy proposed in the report of the 19 th National Congress of the Party emphasizes the important position of "rural ecological livability" and establishes the green and healthy development of "agriculture,rural areas and farmers" as a brand-new systematic and comprehensive development direction.Strengthening the construction of ecological civilization as an important concept of rural development plays an important role in the strategy of rural revitalization.Different from the urban-rural structure of Large City + Small Rural Area in Shanghai,Chengdu and other cities,Chongqing's agricultural population accounts for more than85%,and 75% is mountainous landforms.It is a typical Large City + Large Rural Area.Chongqing is located at the tail of the Three Gorges Reservoir area and the upper reaches of the Yangtze River.The importance of ecological protection is very prominent.Due to the particularity of the urban structure and geography,the practice of Chongqing 's local media 's rural ecological report is somewhat representative.Media such as Chongqing Daily,CQTV,CQNEWS,and Upstream News spread the concept of ecological civilization to the society,promote green and sustainable development in rural areas,cultivate public ecological awareness,and play an important role in shaping the image of rural ecological environment.These media are conducive to promoting the integration of cultural tourism and agricultural tourism,helping the development of rural tourism and promoting the process of rural revitalization.This article conducts a framework analysis of rural ecological reports in the media such as Chongqing Daily,CQTV,CQNEWS,and Upstream News.It interprets the number,genre,content,tone,length,presentation form,source,object,perspective,and the report planning of rural ecology report.And it summarizes the public opinion guidance framework and public opinion supervision framework formed by the traditional media and online media.According to the actor network theory,the rural ecological environment image presented in the rural ecological report is a whole network.The local government,township enterprises and people are the nodes of eachsubdivision in the rural image network.They are guided by public opinion and supervised by public opinion.Under the framework of the framework,each rural subject presents different images,and these image nodes jointly support the pursuit of the ideal image of rural development-a beautiful place with beautiful scenery and a land of health and rich hope.This article summarizes the problems of ecological reporting in Chongqing's local media under the background of rural revitalization.It believes that: the overly stable reporting framework leads to a lack of risk early warning;the unremarkable content of the report caused the lack of news value;report discourse officialization caused a lack of public interest;the excessive concentration of discourse power has led to the marginalization of farmers' ecological functions.Relevant improvement suggestions are put forward: reform the content reporting mechanism and promote information diversification;construct ecological protection discourse and human culture of the reporting text;innovate the ecological public domain and report the civilianization of the discourse;enhance the comprehensive literacy of journalists and professionalize journalists' capabilities.