Research On The Path And Strategy Of Telling GanSu Stories Well In "Four Omnimedia" Perspectives ——Taking "China Gan Su News Wesite" As An Example

"Tell Chinese stories well" is a work demand clearly put forward by General Secretary Xi Jinping to the news media and relevant authorities at the National Propaganda and Ideological Work Conference in 2013.Responding to the general secretary’s demand,the news industry and academia in Gansu Province responded to the general secretary’s demand by "telling Gansu stories well and spreading the positive voice of Gansu" in the integration of the national big picture of "Telling Chinese stories well".It has been an important topic requiring joint research to improve the ability of "telling the story".The concept of "Four Omnimedia" has provided important guiding ideology and theoretical basis for "telling Gansu stories well" and then "telling Chinese stories well"."Telling Gansu stories well" is conducive to promoting the high-quality economic and social development of Gansu Province and gathering the consensus of the public.And “China Gansu News Website”,as a local key news website approved by the State Council Information Office,is an important platform for "telling Gansu stories well".In summary,the present study aims to conduct in-depth research,based on the concepts of “Four Omnimedia”,to analyze the communication path and strategy of “telling Gansu story well” from the “Chinese Gansu News Website” through case study and in-depth interview.As the development of media integration continues to deepen,"China Gansu News Website" has gradually established an omnimedia communication system.Under the guidance of the concept of "Four Omnimedia",this website upholds the communication concept of social benefit as the top priority by continuously optimizing the editing process and innovating the form of communication,closely following the theme of the development of the times and strengthening the coverage of major themes.It takes the advantage of local media to deeply cultivate Gansu’s regional culture and actively spread and promote Longyuan culture via its high-quality and characteristic channels.It applies the development model of "news + government affairs + cultural promotion + business services" to establish a close connection with users,strive to maximize the efficiency,effect,and effectiveness of information dissemination and service constantly seeks breakthroughs in the practice of "telling Gansu stories well",and achieve good dissemination results.Through the research and analysis of the communication strategy and path of "telling Gansu stories well",the finding also suggests that the "China Gansu Net" should pay additional attention to the dissemination power and influence of original news content,and continuously strengthen high-quality News content productivity and content quality.In addition,it is critical to expand the scope of users and promote the effective dissemination of Gansu stories throughout the country and even the world.Lastly,the news media should work on sustainable development of the website through continuous innovation of talent introduction and training mechanisms.