| Gansu News Website is an integrated news website with obvious geographical characteristics, located in the developing western regions of China, and affiliated with the Gansu Branch of the china-news agency with the failure experience of the " operation mode of the subsidiary".The necessity and urgency of market-oriented reform are concluded in this paper after analysis on the internal and external environment from opportunities ,threats, advantages, and shortcomings of Gansu News Website. The analying focus is on News quality construction together with the current business model, and the reform ideas is conceived in the last part of the article.With the best news quality, Gansu News Website market-oriented reform should aim at forming influential local news portal, through a variety of reform such as gradual establishment mainstay of the market status , the operation of the company and operation models, expanding finance channels and profit channels, and taking the road of Synergetic development.For reforming Gansu News Website, it is an important condition to dispose the relationship between Gansu News and its matrix correctly. They are connected and reinforced each other ,and the relationship between them should be altered from adherence to dependence .The reform of Gansu News Website is a complex issue referring to many aspacts and aeras. However, under the framework of its market dominant position, the vast majority of current problems can be solved by way of market-oriented approach .The reform will lay the foundation for its development by leaps and bounds. |
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