On The Construction Of Public Discourse And Consciousness In Social News Communication

For a long time,the prefecture-level party newspapers,especially the official newspapers of the municipal(prefecture)committees in ethnic areas,have played an important role in local news publicity,social governance,economic development,ethnic unity and other aspects,and are the main front and mainstream media of local news publicity.In recent years,relying on mobile Internet technology,news is presented in multiple forms and from multiple angles,and then media convergence development has become the mainstream trend of media development in the new era.Under the general trend,municipal(state)newspapers in ethnic areas have also begun to enrich their reporting forms and build publishing platforms,trying to transfer the main position of news publicity to mobile media platforms.The research content of this paper is divided into seven parts.The first part is to sort out relevant literature and research materials,sort out the research status of the integration development of Party newspapers and media in ethnic areas,and determine research methods,problems and research objects in the process of sorting out.The second part comprehensively analyzes the background,motivation and trend of the development of media convergence in gansu ethnic areas.The third part analyzes the development status of Gannan Daily under the development trend of media convergence in Gansu province from the perspectives of politics,ideas and technology.The fourth part,from the dimensions of management practice,content production,operation practice and so on,analyzes the action strategy in the integration media practice of Gannan Daily.The fifth part,using content analysis method,carries on the sampling quantitative analysis to the research object,after the quantitative analysis carries on the coding,and carries on the induction analysis to the research data,thus summarizes its characteristics and shortcomings in the content production.This paper investigates gannan Daily with the method of field investigation combined with in-depth interview,deeply excavates the problems of content construction of each publishing platform,and summarizes the effects achieved in the practice of integrating media of Gannan Daily.The sixth part points out the problems existing in the media integration practice of Gannan Daily from three dimensions of operation mechanism,communication concept and technical support.The seventh part,from the dimensions of core path,critical path and full path,combined with policy,technology,cultural environment,resource integration and other factors,analyzes the path of media integration development of Gannan Daily,and puts forward feasible suggestions.This article takes "Gannan Daily" and its official website "Shambala Online",gannan Daily news client as the object,through reports on the mobile end news genre,theme,geographical,tone,and push information form of original scale,information sources and many similar content analysis,found the gannan daily and its subordinate between mobile publishing platform,high overlap,stories is single,news reports homogeneity is very obvious,The positive communication of current political news and social and livelihood news shows obvious traces of agenda setting.The traditional news reporting mode is still adopted,with outdated and featueless graphic layout,too much redundant information,poor interaction with users,and neglect of service functions and user-produced content.Based on the field investigation and interview,this paper puts forward relevant countermeasures and suggestions from the aspects of policy,talent,technology,content,management,funds and scientific research.