Reader's Station-Golden City Bookstore: An Innovative Exploration Of Public Reading Spaces In Urban Neighbourhoods

In recent years,with the continued promotion of reading for all,many cities have been building public cultural services to meet the spiritual and cultural needs of their citizens.In addition to the renovation and upgrading of libraries and physical bookstores,some new types of neighbourhood public reading spaces have emerged.These reading spaces at the doorstep not only undertake to meet the public's reading needs,but also assume the functions of interpersonal interaction,leisure and entertainment,and cultural experience.From the perspective of spatial production,this paper takes the Reader's Small Station-Jincheng Bookstore jointly built by the Xigu District Government of Lanzhou City and Reader Publishing Group as the research object.Through field observation experience and in-depth interviews,it analyzes the spatial production,spatial representation and practical performance of Reader's Small Station-Jincheng Bookstore-Jincheng Bookstore as a media space,and examines the space from the perspectives of humanistic care,Lanzhou local culture,and The value of Reader's Station-Jincheng Bookstore-Jincheng Bookstore in the public reading space of Lanzhou's neighbourhoods is analysed from the perspective of reader branding,and it is argued that Reader's Station-Jincheng Bookstore is an innovation in the integration of reader branding and cultural services into the lives of urban community residents.The shortcomings of the current construction of Reader's Station-Jincheng Study Room-Jincheng Study Room are explored,on the basis of which future thoughts on Reader's Station-Jincheng Study Room+ are formulated.The thesis is divided into an introduction and five chapters.The introductory part focuses on the background and significance of the study,and provides a more in-depth overview of the relevant literature in terms of the current situation of research on urban public reading spaces and the current situation of research on Reader's Small Station-Jincheng Bookstore,forming the research ideas and framework of this thesis.The first chapter analyses the background of the emergence of Reader's Station-Jincheng Study Room from three aspects: policy promotion,the promotion of public cultural space practice in Lanzhou City,and the need for reading services and brand communication of Reader Publishing Group;the second chapter composes and analyses the three main bodies,physical space presentation and operation mode of the space construction of Reader's Station-Jincheng Study Room;the third chapter analyses Chapter 3 analyzes the production and transmission of the meaning of Reader's Station-Jincheng Bookstore-Jincheng Bookstore as a media space,and argues that Reader's Station-Jincheng Bookstore-Jincheng Bookstore exists as an aesthetic space,a creative space,a reading culture space,and an activity space;Chapter 4 first analyzes the innovation of Reader's Station-Jincheng Bookstore as a new type of urban public reading space,followed by a discussion of the communication value of Reader's Station-Jincheng Bookstore-Jincheng Bookstore as a public reading space from three levels: community residents,Book Lanzhou,and Reader Publishing Group.Chapter 5,based on the above research,analyzes the shortcomings in the production and dissemination of the space of Reader's Station-Jincheng Bookstore-Jincheng Bookstore,and explores the future reliance on Reader's Station-Jincheng Bookstore-Jincheng Bookstore to further build The study also explores how to further develop the public reading space in Lanzhou's neighbourhoods by relying on the Reader's Station-Jincheng Bookstore-Jincheng Bookstore to better disseminate the Reader's brand culture and provide good reading services for community readers.