Transition Of Physical Bookstore:Cultural Space In Metropolis With Joy-reading As Its Core

This paper starts from the study of domestic physical bookstores' declination and transformation these years.The objects of this study are bookshops concentrating on cultural space in urban areas.In the aspect of consumer's "joy in reading",this paper deals with how physical bookstores attract more cultural space and attach more to readers.This paper takes “fieldwork” as the main research methods,text analysis in-depth interviews as auxiliary methods,investigating the 1200 bookshop and Onewaystreet to explore the significance of physical bookstores' transformation.This paper is divided into four main chapters.Chapter I describes the present situation of the physical bookstores' transformation and explores its driving force behind.Chapter II elaborates the improvement in this transformation.Those bookstores create a cultural atmosphere in its shop,expand the complex management strategies,or attracts customers by the idea of 24-hour opening-up.Other e-commerce platforms return to the entity,which provides a new way of thinking.Chapter III comes up with a core concept—joy-reading.This section analyzes the new type of physical bookstore from perspectives of spatial expansion,time delay,cultural diversity and humanistic concern.Based on industry paradigm,this part analyzes commercial and cultural value of urban cultural space with "joy-reading " as its core.Chapter IIII analyzes the impact of building a physical bookstore in urban development,and then demonstrates that urban cultural public space with "joy-reading " as its core can be followed in the future.