Research On The Anomie And Governance Of Idol Cultivation Culture In The Context Of Pan-entertainment

In the context of pan-entertainment,entertainment has become an indicator for evaluating the value of things.Idols and the capital behind them deliberately create entertainment topics and gimmicks,buy hot searches,create controversies,and use exaggerated looks and remarks to gain public attention;fans spend uncontrolled money on idols,spend a lot of time on charting and making data,and a series of bad behaviors such as tearing and abusing each other among fans,stomping on each other to cause wars,and comparing and showing off wealth have seriously damaged the online ecological environment.In such a context,the state has called for the establishment of a national system for the promotion of the Internet.Against this backdrop,the state has halted the production and broadcasting of idol cultivation programmes,and initiated a new round of regulation of the entire entertainment and idol market.This paper focuses on the anomie and governance of idol cultivation culture,following the logical chain of capital-platform technology-content production-consumer,and using theories of mass culture criticism and symbolic consumption as the theoretical support,to study and summarise the typical characteristics and generation mechanisms of the anomie of idol cultivation culture in the context of pan-entertainment,and to propose corresponding governance measures.The study finds that under the manipulation of capital logic,entertainment has become a fan of capital and idols have been reduced to Internet products;the misuse of technology by media platforms has led to the public being trapped in the"cocoon"of superficial entertainment information;Western capitalism has continuously imported capitalist ideology and consumerist values into China in order to achieve cultural hegemony,at the same time,China has also blindly accepted the Western culture of idols without any choice;the individual fans'desperation to achieve"self-identity"and"group identity"has contributed to the spread of extreme emotions and consumerism among the group.and the spread of consumerist thinking.With the complicity of capital,technology,culture and psychology,the idol culture of the nurturing system is characterised by such distortions as"profit first","flow first","entertainment first"and"idol first".This is a typical misconception that is guided by distorted thinking such as"idol supremacy".Finally,based on the symptoms and causes of the anomie of idol cultivation culture,the author makes reference to the corresponding measures taken by Japan and South Korea,and proposes practical measures and recommendations for the government,the industry and individual fans,taking into account China's national conditions.