Current Idol Phenomenon Study In Pan Entertainment Era

With the spread of the reform and opening policy to global economic with the set establishment of marketing and economic systems and the closer cultural and political communication in different geographic regions, the mono culture of the China Society was gradually digested. Different culture ideologies and social values had continually influenced the Chinese traditional value structure and the multi cultures had influenced in social value, which shows the transition from the singularity to the trend of diversification; this is the rise of the Chinese contemporary mass culture under context of globalization. With the diversion of Chinese economy composition, interest and employee allocations, the diversification trend in demanding of culture and its products, the pop cultures and idols were more welcomed by its entertainment and become as more important role in the current society.As it gradually develops in social media and its own technology, the mass media has increasingly profound impact on lives in present society, and also plays an important role in economy, politic and social fields. The media today has extended the perspectives in different aspects in social life and affairs in varying degrees. The traditional system of running media operation is no longer convincing the demands, and the marketing economic system has gradually to establish the development and formation of the media market. In addition, the contemporary entertainment and the mass media are widely used as important roles in every perspective such as in historical, ethical, cultural, educational and other fields.This paper will systematically organized the entertainment and idol generalized phenomenon, and the historical review of the Chinese idol development. This idolatry phenomenon is divided into three stages:Universal total Isotropic, Group Selection and Idol Generalization; in order to facilitate a clear grasp of the historical origins and development context of the idols. In addition, it also defines the idolatry phenomenon with certain enumeration and classification by different mass media; to deep-seated discussing about the pan entertainment idolatry phenomenon and its existence and the culture value, In order to understand the positive meanings of the pan entertainment, it’s necessary to practically analyze the weakness and threat of its development, as well as the influence and changes to all aspects of the society. It is important to regulate the entertainment and idolatry generalization from main cultural value, mass media responsibilities, setting up idolatry example and supervision from public, to address the undesirable developing trend and to correctly grasp the new trend of entertainment activities.