A Study On The Fan Culture Of Idols In The "cultivation Line"

In 2005,the appearance of Hunan Satellite TV’s "Super Girl" draft program created a group of popular idols,along with many people who enthusiastically sought out civilian idols.This group is called "fan".With the progress and development of the Internet era,the growing number of fans has become a topic of concern to many scholars,"fans" has become a social phenomenon.Gradually formed unique distinctive characteristics of the "fan culture.”In 2012,SNH48,a popular "nurturing" idols group,was founded in Shanghai,they are loved and pursued by young people,and their core nurturing philosophy is to create a " face-to-face idols " based on Internet thinking and participatory spirit.Fans are playing an active role in the development of idols through their idols,fans ’ shaking hands,and so on.Fans are the main power of idols from the civilian population to their idols,giving fans an unprecedented distance and a highly emotional connection.In addition,SNH48 has been spared no effort to create a healthy,youthful and motivated idol group to set a good example for the fan group and gain a high degree of identity among the fans.This paper takes fan culture as the research foundation,takes SNH48 and its fan group as the research objects,focuses on the behavior of the fan group through online participatory observation and in-depth interviews.First,in the introduction part,the author mainly introduces the purpose and significance of the selected topic of the article,and combs and integrates the relevant literature and academic works.The author introduces the origin and development of "cultivation" from the angle of "cultivating Department" idol.Secondly,the author makes a detailed introduction to the SNH48 idols.Thirdly,the author makes a detailed analysis of the characteristics of the SNH48 idols’ fan generation and the behavior of the fans’groups in the Internet.Finally,the author discusses the fan economy derived from the fan culture.The identity of the fan to the idol is not only the appearance of the idol,but also the emotional identity of the idol.The purchase of idol-related peripheral products becomes part of the emotional needs of fans,"foster" idol accumulated many fans are not only the creator of the idol,but also the consumer of the idol.