Study On The Interaction Of The Citizens·Media·City In Shaping Of The Image Of City Under The New Media Environment

Nowadays city competition gradually from the hard power competition such as geographical location、infrastructure and human resources tend to the management systems、 environmental cultural 、quality of the population and other soft power with the development and prosperity of the market economy and the culture of the city under the background of economic globalization. Image of the city is an important part of the city’s soft power also a key factor in the city to attract capital, technology and talent flow. The citizens、the media、the city is the main character of creating and spreading of image of the city in the interaction of all the time. Multimedia digital technology and network technology as the representative of the new media have brought new changes to both of the citizens、the media、the city and their interaction process and make the city image shaping faced with new opportunities and challenges by virtue of its immediacy, interactivity, break through the limitations of time and space propagation characteristics.Based on the above reasons, this paper mainly studies how the citizens 、 the media、the city to give full play its function and interactive multi-dimensional shape the city’s image under the new media environment. In this paper, the first chapter introduces the background and significance of the research, analyze and review the relevant researches and introduce the research methods and innovations. The second chapter is the analysis of the correlation of residents ?media ? city, also point out that under the new media environment the right to speak of the government which on behalf of city was weakened and the media is gradually changing the "gatekeeper" form and the "agenda setting", also the citizens are facing a new environment and identity dilemma. The third chapter is a combination of Chongqing International Marathon and the landscape concept, and demonstrates that the interactive way of the residents and the city is composed of multiple views of the city. The fourth chapter through the analysis of micro-blog Chongqing city image content obtained that the image of Chongqing is based on its government’s image and supplemented by cultural image and tourism image in the field of micro-blog and illustrated of the interaction of the new media and the city. The fifth chapter puts forward the change of use 、evaluation、 and creation of the three dimensions of citizens media literacy when they interact with media, Chongqing people’s using the new media is nearly with the evaluation dimensions according to the questionnaire and they need to improve the ability of creation and utilization of new media. The sixth chapter is based on the analysis and conclusion of above targeted put forward the interaction strategies in shaping the image of the city under the new media environment that the government led the main image and the mass media aspects of promotion while the citizens add details of the initiative.