Research On All Media Path Anddissemination Of The Small And Mediumsizedcity Image Shaping With Sichuan Xinjin Asan Example

In 1999, the city image propaganda film of Weihai in Shandong province started the city image publicity in China. Since then, China had stepped onto the road of city image construction and publicity. With the development of city economy, competition between city and city becomes more and more fierce. Regardless of city scale, the competition among cities is not only for the economic hard power, but also for the soft power. City image is the embodiment of comprehensive strength of a city and an important symbol of city publicity. Take the small and middle sized city as an example, a good city image is the key for city competition, the epitome of every city’s history and culture, the concentrated reflection of the comprehensive development level, the civilization degree of the city and the spirit of the most important intangible assets. It could give the city a huge influence, reputation and social recognition. At the same time, city image is the impression of the public, in which the media plays a key role of publicity. Only through an effective communication way could demonstrate the city’s good image, so as to improve the city brand.In recent years, with the urbanization process, the small and medium-sized cities’ images are attracting more and more attention.Every city has been aware of the significance of city image and communication, especially in the media era. The media communication situation, media communication environment, public opinion environment and people’ habits of using media have undergone tremendous changes.To strengthen publicity and dissemination of its own is very important.This also brings more challenges and opportunities to city image communication for small and medium-sized. At the same time, the process also exposed some problems.Some cities with similar resources have no awareness of city brand and the city images are similar to each other.Based on the theory of propagation science, from the city image and media perspective, the paper takes Xinjin County of Sichuan Province as the representative of domestic small and medium-sized cities, especially the western small and medium sized city image. This paper does fully analysis on a comprehensive study of small and medium-sized city image shaping and conducting and concludes the general problems of all-media conducting. This paper will provide solutions and sugestions for these problems by specific analysis. Small and medium-sized city image building and communication needs to absorb and draw on the experience of domestic and foreign cities, but also needs to create small and medium-sized city brand mark belongs to their own from the internal aspect of quantity body. The results of this study has important practical significance to media communication path in Xinjin and the other small and medium-sized city and to the improvement of the use of media.