A Research On City Image Communication And The Relationship Between City Image And News Coverage, With Guangzhou Daily As An Example

This essay aims to discover the way that how and why the local media constructs the city’simage by its news. In this study, I had selected the news reports in the Guangzhou Daily duringthe period from2009to2010, using the content analysis method and gaining the mirror of thecity’s image. Firstly, I had chosen the samplings in the samplings’ pool with the randomsampling method, and then made some statistical analysis on reportorial quantity, subject, type,position and sources. And the result shows that the local government had controlled the newsreports by sources in government background and dominated the expression of the city images inpositive and mostly neutral attitude. Secondly, to inspect the news text deeply, I had used someviews of point in culture research and urban sociology and other disciplines to help to get to it.Through working over this subject，it comes to the conclusion that the Guangzhou daily hadcreated a bright city image, including a clean and pragmatic government,warm-hearted citizen,high civilization,beautiful city,harmonious social environment and other elements. Finally, bycomparing with city’s image-positioning and expectancy that had been set for it, it can naturallyget to the way on how to improve the communication skills of the city image.