Research On The Application Of AR Technology In Children's Journals In China

Children's journal publishing is an important part of children's publishing.With the characteristics of strong flexibility,strong theme and continuous content output,it has become an important spiritual product to accompany the healthy growth of children.With the development of technology,the development of Augmented Reality opens a door of media convergence and interactive reading for children's journal publishing.Around 2015,by applying Augmented Reality to journals,many domestic children 's journal publishing units constantly explored the integration of technology,product innovation and personalized service,which made the original single form of reading a qualitative leap,extending the reading space from print publications to mobile phones and tablet computers.It also provided readers with multi-media and interactive reading contents.While retaining the unique reading experience of traditional print publications,interactive reading experience is formed through technology.This paper focuses on the transformation and upgrading of children's journal publishing in the age of media convergence.Taking the application of AR technology in children ' s journals as the main research object,this paper integrates and sorts out the integrative development situation of present children ' s journals and AR technology,discusses about its development status,product forms,publishing process and so on,analyzes the application modes,types and effects of AR technology in children's journals,sorts out the difficulties faced by applying AR technology to children's p journals from the perspective of a children ' s journal practitioner and a publishing professional researcher,and proposes corresponding optimized paths.This paper is divided into four parts.The first part is an introduction,which mainly analyzes the research background and significance of this topic,and sorts out the domestic literature of the application of AR technology in children ' s publishing and children ' s journals in order to make clear the research methods and ideas of this paper and make a statement on research priorities and innovation points.The second part firstly defines the relevant concepts of this topic.On the basis of explaining clearly the concept and principle of AR technology,it mainly sorts out the development status of the application of AR technology in children's publishing,especially in children's journal publishing,and figures out the development process of AR technology in the field of children's journal publishing from 2014 to this day.The third part analyzes the application modes of AR technology in children's journals,including cooperation mode analysis,application type analysis and application effect analysis,and combining with actual cases,sorts out the detailed application mode of AR technology in the field of children's journal publishing.The fourth part analyzes the difficulties in the application of AR technology in children ' s journal publishing units in China since AR technology entered its silent period,which mainly starts from the difficulties faced by the journal publishing units in cost,personnel and technology and puts forward the optimized paths pertinently,in order to provide ideas for the benign development of children's AR journal publishing.