Research On Children's Publishing Based On Augmented Reality

As the most dynamic part of China's publishing industry,The combination of children's publishing and AR,the hottest interactive technology at present,opens the door of immersion and interactive reading for children and teenagers.Moreover,it has become a new flame to ignite the publishing industry as a breaker in the transformation of traditional publishing industry.This paper focuses on the transformation and upgrading of traditional publishing in the era of media integration,taking children's publishing based on AR as the research object.Based on the analysis of all the AR children's books that have been published so far,this paper focuses on its development status,product forms,publishing process and so on.And by comparing with other forms of children's publishing,this paper clarifies its development advantages and bottlenecks,and then puts forward some development ideas.This paper is divided into five parts.The first part is the introduction,which mainly analyzes the background and significance of this research,and summarizes the related research of AR publishing from domestic and foreign academia and domestic research of AR children's publishing.The second part defines the related concepts of this paper.Firstly,on the basis of explaining the concept and principle of AR technology,it summarizes the application of AR technology in various industries.Secondly,the general situation of AR application in publishing industry and the characteristics of AR publications are analyzed.Finally,it defines the concept of AR children's publishing,and explores the significance of AR children's publishing to young readers,knowledge dissemination methods and the whole publishing industry.The third part is an in-depth analysis of AR children's publishing.Firstly,it summarizes the publishing and sales information of all AR children's books published at present,and grasps the development status of AR children's publishing.Secondly,it summarizes the four product forms produced by the combination of AR and children's publishing.Thirdly,according to the role of AR technology in the reengineering of publishing process,this paper combs the publishing process of AR children's publishing from three aspects: upper,middle and lower reaches,and analyses the difference between AR children's publishing process and traditional publishing process.The fourth part compares AR children's publishing with traditional publishing,digital publishing,MPR publishing and VR publishing respectively.Then it expounds the advantages of AR children's publishing from three perspectives of publishers,consumers and readers,and clarifies the development bottlenecks of of AR children's publishing in content,product and market.The fifth part puts forward suggestions on how to break through the above bottlenecks in order to provide ideas for the healthy development of AR children's publishing.