A Study Of The Digital Publishing Products Developed By The Children's Publishing House

The trend of digital publishing bring the challenges of the transformation of traditional publishing house.In recent years,children's publishers entered the field of digital publishing,all kinds of children's digital publishing products constantly emerging,its operation mode gradually forming,this aroused the concern of the publishing industry.In this paper,the situation of children's digital publishing product has tracked.According to the children's book publishing comprehensive strength ranks published by the bookstore.com,analysis the top six the top six publishing house's digital publishing product,selected the following three representative types of children's digital publishing products,children's audio books,children's interactive books,preschool education cloud platform.This paper is divided into four parts.The first part is the research content analysis,there have the following two aspects of relevant references--the traditional press digital publishing and children's digital publishing research.Then determine the object of study is digital publishing products which developed by the Traditional Children's House.The second part of the research is the product type selection of children's digital publishing products,combing outlines the following three kinds of representative emerging types--children's digital publishing products,children's interactive e-books,audio books,children's preschool education cloud platform.The third part,make detailed discussion on the three kinds of children's digital publishing products and found that their products function,operation mode and the industrial chain,production process have achieved breakthrough in exploration.The four part,traditional Children's House attach importance to product content.They developed across the media fusion products,these prducts enrich and improve the young readers reading experience.However,traditional Children's Publishing House of children's digital publishing practice is still in the exploratory stage,there have been some inevitable problems-content resources are insufficient,development direction of fuzzy.To solve these problems,this paper proposes to strengthen the construction of the content,attaches great importance to the user demand and external demand support.Wish this article research results to the traditional children's press digital publishing product development to provide certain reference value.