Research On The Publishing Of VR Children's Books In China

Children are the future of our country,which means children's intellectual development is always one of the important national events.Reading children's books is one of the important ways for children to understand the world and increase their intelligence.Recently,with children's reading modes changing in the Internet era,the development of China's children's book industry has gradually exposed more and more problems.How to make it become more fresh and energetic again is what publishing institutions have been thinking about.The stone of his mountain can offend the jade.When it came to 2016,as the first year of VR(virtual reality)and when the publishing enterprises tried to make digital transition,the children's book publishers in China began to try to combine VR technology with the traditional children's book publishing under the guidance of national policies,which can give the children's book with wings of technology.VR children's book also arises at this historic moment.At present,what is China's VR children's book publishing status? What are the problems,and how to deal with them for the relevant publishing institutions? These questions are worth exploring,which is also the significance of this paper.This paper can be divided into four parts:The first part is about the introduction,which includes eight parts: research background,research significance,related concepts explanation,domestic and foreign literature review,theoretical basis,research content,research methods and research innovation points.This part is to make a general description of the background of virtual reality children's books publishing,to make the research object and research methods clear.And combining the previous research and my own understanding of the subject,I make clear the definition of virtual reality children's books and virtual reality children's books publishing,which can be regarded as to pave the way for the next step of the research.The second part is the analysis of the status quo of virtual reality children's book publishing.I describe the general appearance of virtual reality children's book publishing in China from four aspects,including book quality,technical support,publishing enterprises and market size.The third part is the research and analysis of virtual reality children's books potential consumers' demands.I make a questionnaire,which is distributed in the QQ group of children's book marketing and a wechat business group with children's books and children's products as the sales objects.Through sorting and analyzing the questionnaires,I truly find the recognition,acceptance and demand of parents as potential consumers of virtual reality children's books on virtual reality children's books.The fourth part is the main difficulties and problems faced by China's virtual reality children's book publishing,mainly from the children's book publishing and marketing two aspects.I use the conclusion in the status quo analysis and research results to point out the development problems of the current virtual reality children's book industry.The fifth part carries on the fourth part,it is the directions and suggestions of virtual reality children's book publishing in the future.Based on the current situation,and problem of virtual reality children's book publishing in China,I combine some foreign mature experience to put forward some suggestions from two aspects of improving the quality of books and exploring the marketing methods.I hope to be able to give the publishing organizations engaged in virtual reality children's book publishing some ideas which can really have certain inspiration function at a practical level.