| With the development of the times, the pressure that new media bring to traditional media is no longer a new theory. Under such pressure, already relatively difficult living conditions of the rural newspaper reported type, is more urgent need to find a solution to this problem. Because of the special nature of its population, rural newspaper types have long been marginalized in the more developed state, even in a large proportion of agriculture agricultural province, each rural newspaper is still facing many developing embarrassing predicament. The most important issue is not the news content, but about the operating conditions of a newspaper’s survival and development. The overall restructuring of the newspaper and the regulation of the market economy, make the newspaper industry can not being "calm" any longer, while rural newspaper’s development itself is already being extremely limited, whether the difficult to carry out marketing and advertising or circulation amount remains in the doldrums, have forced major rural newspaper had to find a variety of new marketing tools and ways.In this paper, as a prerequisite to BaoYou agricultural goods cooperative and BaoLe agricultural company who is set up by 《Anhui Daily rural layout》 reported that music as a case study to explain the 《Anhui Daily rural layout》 is how to choose the environment at large the new business road, in the choice of the new path of development in the process of the difficulties encountered, the newspaper how actively mobilize their own resources to solve these problems, this road has achieved what kind of results, and while the other two have a representative as the representative of the rural newspaper analyzed under different agricultural regions background, other regions and provinces to explore new business approaches. In the final analysis of the actual premise of Anhui Province,《Anhui Daily rural layout》 of new business initiatives whether there is the prospect of their development and what areas can continue to improve and develop.The main content of this paper is divided into five parts, namely the introduction, 《Anhui Daily rural layout》 BaoYou agricultural goods cooperative and BaoLe agricultural company’s profile, vertical exploration, horizontal comparison, reflection and conclusion, in general, to the total to min elaborate paper trail.In the introduction, the main topic of this paper describes the origin and background, analysis of the current situation in rural areas as well as overall survival reported in the current media environment, the type of newspaper rural newspaper urgent need for new business models. Introduced the premise that 《Anhui Daily rural layout》 set up BaoYou agricultural goods cooperative and BaoLe agricultural company’s profile. This section also includes research review, research methods and the advantages and disadvantages of this thesis papers.The first chapter describes as a basis, the main content is an introduction of 《Anhui Daily rural layout》、the basic situation BaoYou agricultural goods cooperative and BaoLe agricultural company’s profile, the main elements of the process, including the development process and the status quo, such as the establishment, designed to allow readers general understanding of the central object of this paper-《Anhui Daily rural layout》 newspaper, reported that BaoYou agricultural goods cooperative in Anhui Province and Anhui Province BaoLe agricultural company, after the article on the study of these institutions to lay the foundation of a cognitive.Chapter Ⅱ and Chapter Ⅲ as the most important sections of this article were presented vertical and horizontal comparison explore two dimensions. The second chapter is still to explore longitudinal points from the total to the elaborate structure, first introduced the general situation of the moment largely rural newspaper reported types, including the moment they are faced with the kind of business environment, what kind of difficulties encountered, the overall What it took to solve the approach direction. Then extends to the subject of this article, 《Anhui Daily rural layout》 up, the depth of analysis of the 《Anhui Daily rural layout》 choose what kind of diversified development, was chosen as co-operatives and agricultural companies to explore innovative business reasons, in the process of exploring the specific problems encountered and the newspaper is how to combine their own conditions to solve these problems.Lateral third chapter compares the selected country to develop a more mature and more representative of the "Southern Rural News" and "Hebei farmers reported" As a comparison, and select the two newspapers have another reason:"Southern Rural News" Agricultural situation and issue areas in Anhui Agricultural development areas vary greatly, and the "Hebei farmers reported" release Anhui Agricultural situation is similar, but it is compared to Anhui, Hebei Agricultural development is more mature and advanced. In this comparison, we can more clearly the 《Anhui Daily rural layout》 business initiatives with these two newspapers carried a relative comparison. In the third chapter, the author introduced the new business initiatives and two newspapers were the 《Anhui Daily rural layout》 exploration compares way intended to point out that business has a local place for different background environment arising choice caused by different effects.The fourth chapter summarizes the role played reflection part, macroscopic 《Anhui Daily · rural layout》 newspaper set up BaoYou agricultural goods cooperative and BaoLe agricultural company reported for the role of the newspaper operations, as 《Anhui Daily rural layout》’s time began to explore development of a diversified rural newspaper in newspapers around the type and not too long, then the 《Anhui Daily rural layout》 of the operating mechanism to run to the current situation in comparison to other developing more comprehensive diversified business development also there are not enough of those places, and give this a few individuals of practical advice and suggestions.Overall, this paper aims to 《Anhui Daily rural layout》 newspaper and BaoYou agricultural goods cooperative and BaoLe agricultural company’s comprehensive case studies to explore the value of such a multi-business development, problems and trends, for the《Anhui Daily rural layout》 situation similar to newspapers and newspaper, also can play a reference. |
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