Research On Optimization Of New Media Services For Government Affairs Of Tianjin Taxation Bureau

In 2015,Premier Li Keqiang put forward the action plan of "Internet +" and "Internet +government services" continued to be promoted.In recent years,with the development of mobile Internet,represented by government microblog,government wechat and government mobile client(hereinafter referred to as "two micro ends"),government new media has become an indispensable part of people's work and life.The State Administration of Taxation has adapted to the development of the times,launched the initiative of "Internet + tax service",promoted the in-depth integration of new government media and government websites,and continuously optimized and improved the service functions of new government media.However,the level of government new media providing services to taxpayers and payers is still weak,and the work goal of "online and offline connectivity and data interconnection and sharing" with government websites and tax service halls has not been fully realized.Taxpayers are more looking forward to the realization of "at the fingertips" tax payment services.How to optimize government new media services in depth and breadth has become an important topic.Taking Tianjin Taxation Bureau as a case,combined with the satisfaction survey conducted by Tianjin Taxation Bureau on the organization of taxpayers and payers,this paper designs a questionnaire to investigate the needs of taxpayers and payers for government new media,interviews the relevant persons in charge of government new media of Tianjin taxation system and taxpayers and payers,and comprehensively analyzes the relevant situation of the construction and management of government new media of Tianjin taxation department,This paper points out the problems existing in the service optimization of the new government media of Tianjin tax department,finds out the deficiencies and risks,finds out the reasons from the three aspects of management concept,technical ability and internal guarantee,draws lessons from the advanced experience of the new government media of the tax department of developed countries and advanced provinces in China,and takes solving practical problems as the starting point and foothold,Put forward the relevant countermeasures and ideas of the government new media optimization service of Tianjin tax department,and strive to make a certain contribution to improving the overall service level of Tianjin tax system and serving the economic and social development..