The Study Of Embodiment Of The Geographical Cultural Features In The Tianjin Newspaper

As the media market competition intensifies, the degree of competition for traditional media, newspaper industry also increase, in the fierce market competition, how to take advantage is the question that each newspaper must be considered Today, newspapers and local cultural exchange integration is the measures must be taken by the newspaper media in an increasingly competitive stage. Tianjin culture as a major feature of the northern representatives of culture, plays an irreplaceable role in media operations in Tianjin, which is worth of taking an In-depth research.In the process of studying Tianjin media and Tianjin local culture, i select a period reports of five newspapers, in methods of statistics and sample analysis, to analyze the relationship between local culture and local media. In order to express my views Comprehensively and detailedly, my thesis is divided into four major parts. In addition to the introduction and conclusion, the basic structure of the thesis is as follows:The first part an overview of the Tianjin media and Tianjin characteristic culture. In this section, first, I made a clear and concise exposition of the formation of Tianjin local cultural characteristics, on this basis, I also discuss the development of the Tianjin newspaper and newspaper features formed under the influence of Chinese and foreign cultures since modern times. So that readers can enhance understanding of the Tianjin media culture from multiple perspectives. Finally, I elaborated a little about the relationship between local culture and local media.The second part:This part describes the Tianjin dialect use in Tianjin newspapers. Author focuses on the application of dialect factors in language culture in Tianjin print media as well as the print media of other parts, and analyze Tianjin characteristics in the application. So that readers can have a better understanding of cultural characteristics in the Tianjin print media.The third part This part describes embodiment of Tianjin cultural characteristic factors in the print media, analyzes the samples of Tianjin taste Supplement, folk art, folk art, foreign concessions and other cultural factors.Part IV:on the basis of analyzing the use of dialect and cultural factors in Tianjin newspaper to highlight their features, this part discusses how to build the local characteristics of the local newspaper, the Differentiation between foreign newspaper and local newspaper. And thus Tianjin newspaper can achieve media localization, which is undefeated in the market competition.