Research Of The Synergic Relationship Between The Media And The Government In The Government Public Service

At present, our country is in a period of rapid transition, more and more people begin to seek more extensive material needs, more rich spiritual needs and more diverse cultural needs. Therefore, it’s very important to strengthen the government’s public service function. As the national public power, the media has the responsibility to provide better services for the public. In the Government Public Service, the media should enhance its information transfer function, propaganda education function, and the supervision of public opinion in political function. Only in this way, it will improve the government information publicity work and public decision-making work better, release the asymmetric information phenomenon and the discourse power non-equivalence phenomenon, thereby promoting the Government Public Service.This paper discusses the Government Public Service, which refers to formulating, opening, and implementing of the government public information and public policy. The territory of government public information and policy is widespread, which including health care, education and employment. social management, social security and so on.In different historical periods, the relationship of the government and the media is different. In the planned economy time, the media completely obey and rely on the government. In the market economy time, both of them rely on each other and mutually contradictory. During this period, the media pay more attention to the audience demands, better conveying the government public information, greater participation in public decision making. Especially with the development of internet and mobile phones, they become the more important communicated means gradually, which challenge the traditional government management, promote the communication between the government and the public, raise the tide of public opinion supervising. In the Government Public Service, the government is the main body, the public is the object, the media is the method. In this paper, the media, the government, the public are the main objects of study. Based on the media’s social responsibility theory and modern public administration theory, this paper makes a theoretical analysis. Otherwise, analyzing the research of media and political relations between China and western countries is one important means. With the methods of literature, politics, history, comparison and so on, this paper analyses the synergic relationship of the media and the government in the transformation period. Finally, this paper make some suggests from these aspects:the government should accelerate the pace of news legislation and protect the news rights, and change its role positively; the media should undertake more social responsibilities and supply better services for the audience; meanwhile, the traditional media and new media should strengthen cooperation of each other, in order to achieve better utilization of news resources.