| The arrival of the mobile Internet era has changed the communication pattern of the mainstream media.The arrival of the new media era has brought new communication technologies,expanded communication channels and changed the communication environment.Under this background,the construction and development of county-level financial media center in China is also in full swing.As the "last kilometer" of the party’s voice,county-level financial media center should not only become the grass-roots public opinion position of mainstream media,but also become the grass-roots service platform and governance platform.This paper takes the financial media center of chenbalhu banner as the research object,starts with the influence of the financial media center of chenbalhu banner,investigates its influence through field investigation,questionnaire survey and other research methods,and then scientifically analyzes the current situation of its influence by referring to the media influence evaluation index system,and then from its own reasons External reasons and the audience reflect on the reasons for their lack of influence,and try to put forward feasible suggestions on improving the influence of chenbalhu banner financial media center.This paper consists of five parts: introduction,the first chapter is the overview of the construction of chenbalhu banner financial media center,the second chapter is the investigation and analysis of the influence of chenbalhu banner financial media center,the third chapter is the reasons and promotion strategies for the lack of influence of chenbalhu banner financial media center,and the end.The introduction introduces the reasons for choosing the topic,research significance,research objectives,literature review and research methods.The first section of the first chapter introduces the construction status of the national county-level financial media center,the second section introduces the construction status of the county-level financial media center in Hulunbuir,and the third section introduces the development status of the financial media center in chenbalhu banner.In the second chapter,the author investigates the influence of financial media center in chenbalhu banner by means of online and offline questionnaire,and analyzes the breadth factor,depth factor,intensity factor and validity factor in the media influence evaluation index system.In the third chapter,the author first analyzes the reasons for the insufficient influence of the financial media center from three aspects: its own reasons,external reasons and audience reasons,and puts forward some strategies to improve its influence,such as accurate positioning,accurate delivery,building a characteristic high-quality media brand,understanding the audience,developing a new media platform,adhering to the "content is the king" and publishing high-quality original works. |
