A Study On The Operation Status Of County-level Financial Media Centers In Shenyang

Under the background of the rapid development of new media technology and media convergence,the further deepening and gradual development of media convergence follow,which makes the construction of county-level financial media center quickly become a hot and difficult topic in the current news communication system.Since the 2018 National Propaganda and Ideological Work Conference,the construction of the county-level financial media center has achieved great results,and has also achieved rich fruits,but also faces various development difficulties,in the county media the new turning stage will face new tasks and new development requirements,the county financial media must do a good job in long-term planning,from "form" to "essence" protracted war.This paper through the investigation of Shenyang county financial media center,especially through the kangping,xinmin,method library financial media center research,combing the development of Shenyang county financial media center,explore the difficulties,combined with the media fusion and management,news communication related theory,in-depth analysis of Shenyang county financial media center construction case,research the development of good county financial media center development characteristics,complementary advantages of shortcomings,summarizes the general law of county melting media center.Through the specific research of the county-level financial media center in Shenyang area and the questionnaire survey results of the users,This paper found and summarizes in the content,mechanism,communication effect,poor users,poor communication effect,content lack of new ideas,ideas,rigid system and mechanism,talent introduction and easy to lose,platform blind expansion and operation difficulty,single profit model,comprehensive and weak competitiveness,To address these specific questions,According to the previous successful experience of the county-level financial media and the theory of the learned media operation and communication,Put forward some development countermeasures,If you should give full play to the regional advantages of Shenyang,Strengthen the psychological resonance of users,Combined with the actual life of Shenyang area,Accurate matching of user needs,Go deep into the grassroots people in Shenyang,Deepen localized services,Using the e-commerce dividends,Develop a new business,Establish cooperation with universities to attract talents,From the aspects of content innovation,transformation mechanism,talent construction,expanding service and other aspects,to help the construction of county-level financial and media center in Shenyang.At present,with the popularization and development of 5G and artificial intelligence,county-level financial media can make full use of the Internet advanced network technology,integrating traditional media and new media,overall planning,the grassroots public opinion guidance to the extreme,the propaganda ideological and culture into the heart of the grassroots,the grassroots propaganda public opinion position development.The construction of China's county financial media center in China has been developing rapidly,but there are still many problems to be discussed and solved.The author thinks that Shenyang financial media center is worth studying,Shenyang counties financial media construction has its own unique,it faces the difficulties and universal experience across the country,for other county-level media,but its difficulties also need to be whole,through the research and analysis,aims to promote Shenyang county financial media center to further improve,also for other areas of the county financial media development to provide some reference.