Research On Content Construction Of County-level Financial Media Center

In recent years,China’s various regions have actively implemented the construction plan of media integration within the county,and achieved the phased goal of comprehensive coverage of county-level financial media centers.For county-level financial media centers,content construction undertakes the important functions of constructing mainstream values,realizing information transmission and strengthening the guidance of public opinion.Its content production and distribution have the advantages of proximity,strong interaction and fast communication,and can produce social influence that cannot be underestimated.Therefore,it is of great significance to study content construction under the background of media convergence to build and make good use of county-level financial media centers.County-level financial media center is the existing form of media convergence development in China.From the perspective of regional division,the living space of county-level financial media centers is limited,but from the perspective of network communication space,the space for county-level financial media centers to display is infinite.At present,county-level financial media centers such as Liuyang City in Hunan Province and Changxing County in Zhejiang Province have achieved relatively rapid development.However,there are still many county-level financial media centers with no obvious achievements in content construction and insufficient social influence,which seriously restrict their development.Through field investigation,case analysis,questionnaire survey and other methods,the research found that most of the county-level financial media centers in China,represented by The County-level Financial Media Center of Yuetang District,Xiangtan City,adhere to the concept of content-based,diversified and symbiotic content construction subjects,rich and diverse content construction forms,focus on local current politics,highlight folk culture,focus on local typical,pay attention to people’s livelihood services in content construction orientation.However,in content construction,traditional management mechanism restricts content innovation,incomplete structure hinders content construction,and lack of talents can hardly support content production.In this regard,this paper puts forward some enlightenment and suggestions on content optimization from the aspects of improving the media mechanism,perfecting the organizational structure,building a team of professional talents in editing,optimizing the production process of news content,promoting the continuous innovation of content,and strengthening the service of media platform.