QQWWR Development Strategy Research

Portal site, as an important milestone in the process of the evolution of the Internet commercial node has been accompanied by the development of the Internet to change constantly. With the development of the Internet companies as SINA、 TENCENT、 SOHU、 NETEAS became to the outstanding handful portal site and forming a good brand image. However, with the rapid development of Internet commercialization,if portal site just rely on advertising revenue and capital investment can not have a long-term development.Portal site also looking for new strategic development path. Compared with the large portal site across the country, regional portal site development situation is more serious.QQWWR as the Guangxi autonomous region within the regional portal site, in the area also has a wide range of competitors. Response to a competitive market, QQWWR proposed by activity stand by undertake large volunteer activities expand their visibility and promote website reputation and set up the brand image.This article under the framework of strategic management theory. communication、 management、 marketing and other subject knowledge combined with Qqwwr larges number of firsthand material, mainly from the perspective of media strategy management to analyze QQWWR. In this article, through the SWOT analysis model to analyse Qqwwr current situation of the strategic research development and put forward strategic Suggestions for the future development. Through the SWOT analysis model, QQWWR’s advantage is to hold activity and it have greater advantage of social resources. Meanwhile, its lag of Internet thinking is an important factor restricting its strategic development. So QQWWR’s future development must adhere to the advantage of activities and strengthening on the Internet thinking、 technical training.