Research On Behavior Mechanism And Behavior Path Selection Of Competitive Intelligence Acquisition In Small And Medium-sized Enterprises

Small and medium-sized enterprises as the majority of the main market,its development and stability affect the development of the national economy,however,the group can not obtain high-quality competitive intelligence effectively because of its own scale,resource guarantee and other reasons,which makes our small and medium-sized enterprises lose their favorable weapons in international competition,it is not conducive to coping with the current development situation of economic globalization.Based on this background,this paper discusses the mechanism of competitive intelligence acquisition of small and medium-sized enterprises from the perspective of themselves,and analyzes the motivation,components,motivation and process of competitive intelligence acquisition of small and medium-sized enterprises,by analyzing the mechanism relationship,the mechanism model of competitive intelligence acquisition of small and medium-sized enterprises is obtained.On the basis of clarifying the mechanism of obtaining competitive intelligence of small and medium-sized enterprises(smes),through in-depth interviews and based on the grounded theory,this paper comes up with six major influencing factors that affect the acquisition of competitive intelligence of smes,including enterprise competitive intelligence accomplishment,acquisition behavior perception,Behavior Resource Guarantee,trust environment,outside support,intelligence characteristic,and constructed the influence factor model of competitive intelligence acquisition behavior of small and medium-sized enterprises,finally,the relevant factors are explained and the results are interpreted.On the basis of the third and fourth chapters,this paper further discusses the path of SME competitive intelligence acquisition,which directly affects the effectiveness of SME competitive intelligence acquisition.Firstly,the paper sorts out three feasible ways for smes to obtain competitive intelligence:internal acquisition,external direct acquisition and external organization cooperation,and deconstructs the acquisition path from three aspects:the supplier of competitive intelligence,the acquisition method of competitive intelligence,and the acquisition tool of competitive intelligence,it is considered that the choice of the supplier of competitive intelligence is the most important part of the access path.In this paper,the possibility model of fine machining is introduced to study the influence of the central characteristics and marginal clues released by the suppliers of competitive intelligence on the path choice of competitive intelligence acquisition behavior of different smes.Finally,based on the theoretical research results,the guiding strategies of SME competitive intelligence acquisition behavior are put forward from three aspects:the perspective of acquiring subject,the perspective of competitive intelligence supply,and the perspective of acquiring environment,the company is committed to serving the SME’ s competitive intelligence acquisition work,and providing a feasible guarantee for the optimization of its competitive intelligence acquisition work.