Research On The Interaction Mechanism Between Public Emergency Crisis Management And Social Public Opinion

The arrival of risk society has improved the possibility and destructiveness of public emergencies.The change of media ecology has also brought unprecedented expression space for social public opinion.In public emergencies,the interaction between crisis management and social public opinion is an important embodiment of the interaction between the government and society."Baiyin Mountain Marathon" is a typical public safety responsibility accident in 2021.The lack of crisis awareness of the event organizers has caused serious consequences,and the negative public opinion attitude of the event is obvious.However,the efficient crisis management of the government and the initiative and timeliness of information disclosure have alleviated public opinion to a certain extent,and social public opinion reflects public opinion and provides decision-making suggestions,It has effectively promoted the efficiency of event handling,Truth Investigation and accountability of relevant subjects,and promoted the resonance of the two public opinion fields.Based on this,in the new era of increasing social risks and media ecological changes,it is necessary to jump out of the fixed mode of talking about public opinion on public opinion governance,combined with the source of public opinion,namely events and their disposal,find the comprehensive impact of public opinion in event crisis management,and explore the optimal path of public emergency crisis management and public opinion governance.Based on the life cycle theory of public opinion,this study discusses the interaction and interaction between social public opinion and crisis management in the evolution of public opinion in public emergencies from the perspective of decision-making process.Firstly,through literature review,this paper defines the basic elements of the interaction between crisis management and social public opinion in public emergencies,which constitutes the basic framework of the research on the interaction mechanism between them.On this basis,this paper makes a case analysis of the "Baiyin Mountain Marathon" event by comprehensively using the research methods of case analysis,text analysis and data mining,and explores the interaction mode and interaction mechanism between crisis management and social public opinion.It is found that the social public opinion of this event has the characteristics of rapid formation,violent outbreak,obvious negative tendency of emotional attitude,and multiple attention angles and carriers.In the evolution of public opinion,the interaction between crisis management and different elements of social public opinion is prominent in different stages.From the mode of interaction mechanism,in terms of horizontal interaction,taking the media as the information bridge constitutes the information sharing mechanism circulating among the three subjects;In terms of vertical interaction,online public opinion and offline crisis management influence each other,promote the resolution of common assistance events,and form a communication mechanism for flexible transformation of source and flow relations;In the overall disposal process of events,there is a cross-linking interaction between horizontal and vertical.Crisis management ability,efficiency,scope,public opinion governance and social public opinion heat,emotional attitude,attention angle and concentration interact with each other,forming a circular interaction mechanism in which all elements work together to solve problems.Under the background of unpredictable public emergencies,multiple stakeholders and complex structural relations,crisis management should pay attention to the "human" factors and build a crisis management system close to the public and with temperature and social joint force;Improve management ability and efficiency in multiple dimensions,reduce the probability of emergencies,stop losses in time and reduce the continuous destructiveness of events;Broaden the scope of management and improve the sensitivity of derivative social issues.Public opinion governance should treat negative public opinion objectively,reduce the use of mandatory governance tools,and strengthen guidance education and voluntary communication;Master the anchor point of public opinion heat change,and use big data thinking to innovate the governance mode;Pay attention to the concentration and dispersion of public opinion carriers to achieve the consistency of public opinion in public and private areas;Strengthen the guidance of opinion leaders to realize value collaborative governance;Make good use of secondary public opinion to cool down public opinion and establish resonance;So as to promote the benign interaction between public emergency crisis management and social public opinion and the effective disposal of emergencies.