Research On The Management Mode Of Grassroots Public Opinion Crisis In Media Environment

The public opinion crisis management is both a topic of public crisis management and a task of the local government. The expression of a local government in this operation shows direct influences on the solidity and development of the society.On the background of "We Media", the thesis takes Huangpu Public Security Bureau as an example to illustrate a new model-procedural guidance-in public opinion crisis management and finally draws a conclusion:we should take a more open-minded model in social administration.The thesis firstly gives discussion on characteristics of We Media Time-, modern public opinion and the theory of crisis management in order to point out that with the coming of so called "We Media Time", the dissemination of public opinion has become more speedy、more widely、 more infective and less of control. The traditional model of public opinion crisis management under the thought of "Control" could no longer adapt to the development of the society."High-cost" managing methods have caused high-cost results and therefore disfunctions have always been seen in the public opinion crisis management. Secondly, based on the experiences of the foreign countries in public opinion crisis management, the article takes Huangpu Public Security Bureau as an example to illustrate a new model-procedural guidance--in public sentiments crisis management. Finally, the paper draws a conclusion:in the internet age, local government should take a more open-minded attitude and a more open-minded model in social administration.