Research On Precise Reading Promotion Mode Of University Library Based On User Borrowing Behavior Profile

Reading is an important way to acquire knowledge and increase wisdom.Since the Central Propaganda Department and other 11 departments issued the "Proposal on Carrying out Nationwide Reading Activities" in 2006,after more than ten years of development,national reading has been put to the national strategic level,and new development opportunities are being ushered in.College students are one of the most concerned groups in the field of reading promotion,the reading promotion in university libraries has also been basically popularized.Various forms of reading promotion activities such as book exhibitions,book rafting,lectures by famous experts,competition essays,and real-life experiences are constantly emerging.Although the innovation in the form of reading promotion activities can increase readers' attention to reading promotion activities,however,whether reading promotion can have sustainable,normalized,and long-term reader participation,satisfaction,and promotion effect depends on the content level rather than the form level,reading promotion activities need to focus on whether the promotion theme,the recommended book list match the readers' reading interest and reading needs,whether it can find good books for readers,find readers for good books,and improve readers' interest in reading,stimulate readers' reading enthusiasm.The technical method of user profile has become a new perspective to solve this problem.By constructing a user profile model,we can finely locate user groups,fully explore the characteristic differences between user groups,and carry out reading promotion activities on different topics for different target groups of users to meet their needs and interests.This research is based on constructing the profile of users borrowing behavior in university library,and constructing a precise reading promotion mode based on the results of borrowing behavior profile as the main line,in order to provide reference for the innovation of reading promotion mode in university libraries.This research comprehensively uses four methods: literature research method,user profile method,cluster analysis method and natural language processing method to explore the precise reading promotion mode of university library based on user borrowing behavior profile.The specific contents are as follows:The first chapter is the introduction.This paper introduces the research background and significance,the research summary of user profile,precise reading promotion and reading promotion mode in the field of library and information science,research content and research methods,research technical route and innovation.The second chapter is the theoretical basis and related concepts.Focusing on main goal of innovating the precise reading promotion mode of university library based on the profile of users borrowing behavior,this paper sorts out the concepts and theories related to borrowing behavior,user profile and reading promotion.The third chapter designs the model framework of user borrowing behavior profile.This chapter builds a model framework of user borrowing behavior profile.from five modules:data collection layer,data processing layer,data storage layer,data mining layer and visualization layer,and expounds the main contents of each module and the relationship between them.Based on the research idea of combining theory with practice,this paper selects the data of undergraduate readers' borrowing behavior from August 1,2020 to January15,2021 in a university library as the analysis source,and starts from three aspects: sample data selection and processing,user group clustering realization,user group profile and individual profile result analysis,and draws a picture of users borrowing behavior.The fourth chapter is the introduction of reading promotion resources based on the results of user borrowing behavior profile.Based on the analysis of the precise reading promotion elements from the perspective of users borrowing behavior profile,this paper expounds the reading resource screening process based on profile results,and takes the third chapter user profile results as an example,applies the reading resource screening process to screen bibliographies for online reading resource push for individuals and offline entity reading promotion activities for groups.The fifth chapter is the construction of precise reading promotion mode based on the profile of users borrowing behavior.Based on the analysis of the users borrowing behavior model framework in the third chapter,the users borrowing behavior group profile in the individual profile analysis,and the reading resource screening analysis in the fourth chapter,a precise reading promotion model based on user borrowing behavior profile is extracted,which includes four layers: user data acquisition layer,user profile construction layer,reading resource association layer and precise reading promotion application layer,and analyzes the support system,process,implementation guarantee strategy and model advantages of this mode.The sixth chapter is the summary and prospect.Summarized the main conclusions and prospects of this research.