Research On The Reading Promotion Of University Library Based On The Reading Behavior Of University Students

It is a prerequisite for the university library to carry out reading promotion service to identify the reading behavior of university students.Therefore the article takes the reading behavior of students as the starting point to understand its characteristics.Furthermore,high quality reading promotion is a magic weapon to promote the circulation and utilization of library collections,and in this study,university library reading promotion as the foothold,thus provides reference for the university library to implement directed reading promotion practice.According to the research topic of this article,literature survey method and statistical analysis method are applied to review relevant literature at home and abroad,and in this way grasps the direction and current situation of this field.Next,the concept of reading behavior and reading promotion is introduced and the favorable conditions of reading promotion service in university libraries are clarified,so as to provide practical and theoretical basis for reading promotion research.A questionnaire survey is conducted to investigate the subjects' reading behavior and their participation in the library reading promotion activities.Researching the reading behavior of college students and summarizing the characteristics of the objects as well as their satisfaction with the reading environment of the library is following.Besides,grasping the basic facts of university students participation in the activities and their motivation is investigated.Through the above research,it comes the conclusion that the factors,such as the need to read,reading motivation,reading values,reading ability,reading habit and reading interest,reflected diversified reading behavior features.In addition,there are internal personal factors and external factors impresses students motivation in participating in reading promotion activities.Based on literature research and practice research,together with the elements of reading promotion,the study proposes university library reading promotion countermeasures,namely details reading promotion objects,achieves the professionalization of the executors,optimizes the surroundings of the activity.