Research On The Construction Of Liuyang Converged Media Center

Under the impact of the development of emerging media,the communication power of traditional media has been greatly weakened,traditional media has been severely impacted,and county-level media are under tremendous pressure to survive.In 2014,media convergence became a hot spot in the industry and received widespread attention.In 2018,the work of the county-level integrated media center received key deployment from the Party Central Committee.This shows that the media integration work is gradually sinking to the grassroots level.At present,the construction of the county-level financial media center has become the focus of propaganda and ideological work,and has an important position.Liuyang City Financial Media Center has achieved initial results through active exploration for a period of time.This article takes Liuyang Financial Media Center as the research object.Through field visits and investigations of Liuyang Financial Media Center,we have an in-depth understanding of its development status and the problems exposed in the construction of the county-level financial media center.The case study completely and comprehensively presents all its performance in the process of promoting media integration,and establishes the case.Through the research on the integration and transformation of Liuyang Media Center,we are looking for the law of the construction of county-level media integration,so as to sum up the successful experience.At the same time,it provides comparable cases for related research in academia.After research,it was discovered that Liuyang Media Center not only reorganized the acquisition and editing process,set up an organizational structure,but also reformed various media platforms and profit models.After systematically combing the development history of convergence in Liuyang City's financial media,this article found that the main factors that can successfully establish a center and achieve county-level media convergence include: the party and government attach great importance to integration and innovation,expand platform carriers,and stimulate endogenous motivation,etc..However,in Liuyang Converged Media Center construction process also has its shortcomings,such as integration is not thorough,institutions set up barriers are not smooth,team knowledge ageing,hindering the dissemination of the concept of media,media talent is scarce,professionals can not be attracted to stay.Facing the current problems,this paper puts forward the corresponding countermeasures and concrete suggestions to promote the sustainable development of the county-level melt media center.