The Exploration Of County-Level Converged Media Center Based On User Thinking

In the era of the mobile internet,the scale of China 's mobile internet users has further expanded,and users 'media contact behaviors have become fragmented and mobile.New media platforms such as Weibo,We Chat,Douyin,and Kuaishou have become“ new favorites ”for netizens,gradually eroding traditional media public business scope and opinion positions.In order to adapt to the new communication pattern and public opinion ecology,the county grassroots began to explore the road of county-level media convergence,which means that the focus of China's media convergence has been extended from the main media to the branch media.At present,the construction of county-level converged media center has been launched in all districts and counties across the country.The county-level media has been at the end of the district and county administrative system in China for a long time,and there are deficient in the concepts of convergence,service awareness,funds,etc.As a result,the construction and development of the converged media center faced multiple difficulties such as failure to integrate,lack of user stickiness,lack of "hematopoietic" capabilities,and lack of subsequent development.Persisting in building a county-level converged media center based on user thinking can help county-level media break through the difficulties of convergence and development,and achieve the goal of guiding and serving the masses.Based on the user thinking,the construction of the county-level converged media center should be driven from these aspects: In the construction of mainstream public opinion position,the county-level converged media center makes full use of geographical advantages,attracts users through high-quality local content,diversified communication strategies and correct public opinion guidance,enhances user stickiness.On the construction of comprehensive service platform,the county-level converged media center integrates various resources such as government affairs and commerce across the border,providing county users with news information,party building,government affairs and other services,to meet the all-round needs of county users.In the construction of community information hubs,county-level converged media center have penetrated into towns,streets,and communities,acted as areflection of social conditions and public opinion,and build a democratic network public space for users,promote the achievement of social consensus.The construction of county-level converged media center based on user thinking conforms to the value orientation of “user-centricity” in the era of mobile internet,and is highly consistent with the construction purpose of county-level converged media cente.Taking user thinking as the core,it is of practical significance to build a county-level convergedmedia center that integrates mainstream public opinion positions,comprehensive service platforms,and community information hubs.