Conference News Innovation Under The New Media Environment

News conference in China’s political life plays a very important role, through the conference news, can not only make policies of the country is widely spread, and to increase the understanding of national political and economic life. With the advent of the era of the Internet and the rapid development of China’s economic and social, conference news reports in China’s revolutionary changes have taken place in the new media environment. With the constant improvement of the level of people to participate, and the rising of the people news focus on the meeting, present a series of progress is not enough, therefore, the study of the new media environment meeting the innovation of news reports, summarize experience, on the basis of advancing with The Times, blaze new trails, to explore the more advanced conference news report way, so as to better serve future conference news report is required.This article selects the People’s Daily print and WeChat platform "two sessions" 2015 news report for a specific analysis of the samples. The first part discusses the new media environment conference news reports the status quo of the research background and relevant concepts, such as conference news, the pattern of "two sessions" and conference news report, etc. The second part mainly study method and the analysis of the sample. This paper USES the research method mainly content analysis and comparative analysis, and supplemented by case analysis and statistical analysis. The third part mainly from the thematic structure framework, text writing style in three aspects of comparative analysis and audience interaction, the People’s Daily and its WeChat platform of the "two sessions" 2015 news reports. On this basis, the review meeting news innovation strategy, which start from four aspects:one is to make full use of new media, to improve the user experience,2 it is to fully use of big data, reflecting the news reality,3 it is to change the official discourse system, shift report style. Four is good at jump out of the meeting, digging behind the news conference.Finally, it is concluded that under the new media environment conference news reports only make full use of all kinds of new technology and equipment, do not abandon the fine traditions of reports of conditions, the depth of news content, explore actively innovation report form, perfecting the mechanism of news reports, to make the news reports toward a more dynamic and effective development, better service to our country’s political and economic and cultural life...