Integrated Development And Implementation Of News Release Business Platform

Based on the characteristics of internet communication, this platform is mainly for the users of traditional media including newspaper group, radio and television,strengthening the ability of analysis, processing, screening of news and public opinion information under the environment of big data, realizing the automation and production process of the news manuscript. At the same time and according to the nature and requirements of the media work, by gradually improving the editing, writing, evaluation, public opinion, office and other functional modules, through big data based on the content assistance and analysis, this platform can achieve better information customization. The plan can effectively play the advantages of newspapers, radio and television, and other traditional media resources, innovate cultural products and services and cultivate the core competitiveness of the media by surrounding the content of the production of digital resources storage management and in-depth development.News release business platform can provide a set of more complete technical solutions for the integration of new media resources and the construction of the group's new media matrix. It is not only advantageous to the unified management of the distribution channels of the group, but also improve the efficiency of business units in various departments. At the same time, we can grasp the core data in our own hands, for the depth of mining development and cultural products, to carry out the enterprise brand promotion and precision marketing to provide a scientific basis. The comprehensive performance, intelligence, science and technology degree of the program have large promotion compared with the existing domestic media fusion products. It is better to meet the new situation of national media integration technology platform needs.By getting through the technical bottleneck encountered of the traditional media and new media convergence development,it also played a more positive role in promoting the communication ability and guiding force of the news media.This paper is based on the idea of object-oriented programming in software development, the unified modeling language for the analysis and design of the tool and requirement analysis and system design for the business of news articles. In the demand analysis, the system's overall business and business processes are systematically sorted out and the various functional modules to be integrated are described in detail. In the system design, the architecture of the system, the design of network environment and the interface of data transmission are introduced in this paper. In the detailed design of the system, it mainly discusses the state of the manuscript, the media library, the database, and the design of the class and the package structure. In the system implementation, the paper discusses the function of the manuscript service flow, the statistical center, the video client and the public opinion system module.At present, the integrated development of the newspaper business platform has been initially completed and successfully launched on the line. It has also been deployed in Jinan newspaper group's Shun net, "city lady", "Jinan Times", love Jinan client and other media one after another. The platform plays a significant effect in the media convergence and enhances the efficiency of editing business.