Research On The Construction Of Chongqing's City Image By Urban Hot Newspaper

As a kind of city soft power,city image is an important weight for modern cities to strive for development resources in the global competitive environment,and plays a vital role in the comprehensive effect of urban development.In the construction and communication of city image,in addition to the subjective construction of the government and city citizens as the active subjects,there is also the image shaping of the city by various media in the daily news production and communication.As a free Metro newspaper with urban rail transit as its unique distribution channel,Urban Hot Newspaper,based on the local news market,plays a certain role in the construction of Chongqing's city image through rich and colorful news reports.To a certain extent,the construction of Chongqing's city image in the news reports of urban hot newspaper is related to its own reporting position and ideology,which is mainly reflected in two aspects: first,the overall framework of reporting content and form has obvious characteristics;second,the overall framework of reporting content and form has obvious characteristics;Second,there is an obvious intention of construction imagination in the writing of the report text and the use of specific vocabulary.Specifically,710 news reports from 2016 to 2020 are selected as samples by using structured weekly sampling method,and analyzed by combining content analysis and text analysis.It is found that the Urban Hot Newspaper has rich and diversified genres and themes through the reporting framework,and has a positive tendency;The high-frequency characteristic words,various titles,varied narrative techniques and vivid and real details in the report text create Chongqing's rich cultural image,enthusiastic and honest citizen image,efficient government image,rapid economic image,developed and innovative science and education image The image of livable and touring environment and the traffic image of Southwest hub.There are also some shortcomings in the process of constructing Chongqing's city image,such as the lack of historical and cultural connotation,the lack of comment style,and the lack of interactive mechanism.In this regard,Urban Hot Newspaper should play its own channel advantages,pay attention to the balance of agenda setting,deepen the excavation of historical and cultural connotation,and accelerate the improvement of information dissemination mechanism.On the whole,it is complementary to large newspapers such as Chongqing Daily in content,so as to play the role of "helper" in the construction of Chongqing city image.