Construction Of Popular Newspaper For The City Image

This paper takes the city image construction of the mass press as the main research problem,taking the Southern Metropolis Daily as a case,and investigating how to construct the image of the city in Guangzhou,aiming at the process of city image construction and the development of the newspaper in the process of city development the role of cognition.Through the analysis of content analysis and discourse analysis,this paper divides the development course of Southern Metropolis Daily into three stages: 1997-1999,2000-2008,2009-2016,respectively,the event reports and special edition column analysis,grasp the various stages of the construction of the city image.The study shows that the Southern Metropolis Daily shows the general trend of "criticism-construction-integration" in Guangzhou city image,which is the mapping of city development in various periods,and also the construction and cognition of Guangzhou city in the process.Southern Metropolis Daily in the city of Guangzhou city image,is the entity city changes,the role of the media,historical and cultural identity and other factors together the results of the role.The construction of city image is also a systematic process,but also the gradual formation of city identity process.In the construction of the image of the city,the media should play an active role in urban communication.At the same time,the excavation,cultivation and creation of urban culture and spirit that can form a sense of identity make it the center of media discourse,so that cities can enhance the validity of urban image transmission and promote urban identity.