Construction Of Chongqing's City Image By Short Videos From The Perspective Of Space Production Theory

As globalization and informatization develop,the world's city pattern has presented increasingly diverse characteristics,and urban image has become an important factor deciding the rise and decline of city development and key of the competition among cities with a significant role in the competition among cities.As a national central city,important strategic stronghold of China Western Development and significant junction point of “the Belt and Road Initiative” and Yangtze River Economic Zone,Chongqing pays more attention to the development and improvement of “soft power” while improving “hard power”.In order to follow the development of Chongqing and China and promote competitiveness,it is very important to research Chongqing's city image of online celebrity.The space where we live in constructed by the public with short videos is no longer the physical space and scenes of life that we are familiar with.In this situation combining virtuality and reality,fragmented information has been decomposing and reconstructing the images and misunderstandings of space continuously,and the interconnection and boundary of relationship are losing;cities start compiling new city images and shaping new connotations in this situation.The combination of short videos and Chongqing ‘s city image makes Chongqing be the top among hot cities on short video platforms as the only city that the amount of playing the videos related to its city image exceeds 10 billion.Therefore,Chongqing is called “City of Tik Tok”,which is typical.Through researching and sorting out the city image and combining the city image with practical significance of online celebrity,the author defines the city image of online celebrity conceptually and sets forth its significant influence.Meanwhile,based on the related theories of space production,the author discusses the new relationship among short videos,humans and cities by integrating the space,concept of space production and communication and analyzes the space production characteristics of the city image of online celebrity on short video platforms through space production.In virtue of the samples of short videos,the paper analyzes the short videos related to Chongqing's city image of online celebrity,which involves the basic attribute,audio and video analyses,image subject,inclination and presentation way.Through the research,it is found that Chongqing' city image of online celerity constructed by short videos is specifically reflected in thecultural image with a long history and rich food,economic image with strong economic development and scientific and technological innovation,pro-people government image with diligent management and efficient service,ecological and habitable environmental image integrating ancient and modern times,vigorous and open social image with perfect facilities and generous,humorous and fashion citizen image.Besides,in short videos,Chongqing' city image of online celebrity generally shows a positive inclination and is able to show audiences its “positive energy”.Mainly presented in the way of human and landscape,concise short videos effectively render emotions by taking advantages of music.These images further enrich the content of Chongqing's city image of online celebrity.Meanwhile,after analyzing Chongqing's city image of online celebrity,the author finds that Chongqing's city image of online celebrity presents the characteristics of focalizing the signs,secnizing the space,publicizing the individual space and realizing the city images.Moreover,the paper further discusses how Chongqing's city image of online celebrity is practiced by the public with the space production of short video medium and influences the capital flow and right distribution in the society and concludes that short videos construct Chongqing's city image through technical support,struggle and coordination of disclosure,promotion of cultures and reconstruction of medium space.At the end,the author analyzes the problems of Chongqing's city image of online celebrity shaped by short videos and proposes targeted optimization suggestions,so as to further optimize Chongqing's city image,contribute to the development of Chongqing and provide thoughts for the image construction of other cities.