A Study Of Empathy Communication In News Narration Of Mainstream Media In The New Era

The mainstream media news narrative is an important factor to open up the way of communication in the future.Through the news narrative,the narrative publisher and the narrative receiver construct the actual contact with the society.In this process,narrative content plays an important role.Moreover,with the intervention of new media technology based on the Internet and mobile Internet,new media speakers participate in narrative creation with a more active identity.Driven by this,it leads to introspection and action of news narrative publishers.At the same time,China has risen from an influential regional power to an influential global power.The news narration of mainstream media is an important means for the world to understand the objective and real China,enhance the profundity of national cultural connotation,and promote the authenticity of China's image.General Secretary Xi Jinping issued a program of action,giving play to the strong points of mobile media,and adhering to the positive guidance of public opinion,so that the voice of the party can be spread more widely and more deeply.It also emphasizes that content creation is the cornerstone of communication,adheres to content as the king,creates excellent works and promotes the development of mainstream media.However,under the background of "mass media clamor" and mass Carnival illusion,the mainstream media shoulder the historical mission,but the current focus is not consistent with the vital interests of the masses,and the news narrative is carried out from the aspects of the undifferentiated transmission of values.In the new era,how the mainstream media grasp their core competitive advantages and promote the value choice of news narrative and the transformation of discourse strategy in the decline of official public opinion field constructed by mass media and the rise of non-governmental public opinion field constructed by network has become an urgent problem to be considered and put into action.This paper will reveal the efforts of the mainstream media in the new era to coexist with another "other" from the perspective of empathy,including the construction of the relationship with the audience,and the contradiction between the common love communication and the authenticity and guidance of the news narrative in the mainstream media.