Research On News Narration Of New Mainstream Media

The change of media environment has changed the narrative pattern of news imperceptibly.As a special value media in our country,the new mainstream media,under the technology remolding,its narrators,narrative grammar and narrative utterance are all changed,showing a new narrative pattern under the technical situation.The narrator is the source of news narration.In the context of the Internet,the digital revolution promotes the reconstruction of narrative sound and narrative perspective.In the aspect of narrative sound,the third person narrative sound is the overall application orientation of the new mainstream media.On this basis,it presents the characteristics of focusing on the authoritative shaping of the media,the function of "persuasion" is gradually highlighted,and the relationship between the narrator and the receiver is redefined.In the narrative perspective,the new mainstream media news narrative perspective presents a new trend from outside to inside.Different from other media,the new mainstream media narrative bearer tends to be popularized,multiple internal focus becomes the mainstream choice of perspective,and pays more attention to the use of perceptual perspective.The construction of narrative grammar is an important part of forming stable narrative text of news reports.First of all,in the narrative theme,the new mainstream media mainly focus on people's livelihood theme,focus on fallacy clarification and positive publicity.In the aspect of narrative characters,the new mainstream media pay attention to the power of positive role models,and form character symbols by displaying round characters and describing figure groups.In the narrative structure,the narrative structure of the new mainstream media is mainly linear narrative structure,combined narrative structure and interactive narrative structure.And in its application,it presents the characteristics of inverted pyramid structure variation and space-time logic as the mainstream logic of structure shaping.Utterance is the micro filling under the macro construction of narrative.Through the analysis,it is found that the new mainstream media show the characteristics of ease and popularity in narrative style,that is,pay attention to presenting news facts with simple sentences,and the wording style is more humorous.In narrative rhetoric,attention is paid to factual rhetoric,metaphorical rhetoric and the use of visual rhetoric and white rhetoric.In the overall presentation,the new mainstream media news narrative level reflects the narrator's insufficient voice,the narrative grammar homogenization is serious,the narrative discourse transformation is not thorough.In this regard,the new mainstream media should combine "self-talk" with "others talk" from three levels: narrator,narrative grammar and narrative utterance;transform "thousand newspaper side" to "thousand newspaper front ";and pay attention to moving with emotion to create a warm narrative discourse.Only in this way can the new mainstream media effectively realize the effective transformation of the style of writing,with strong credibility,affinity guide the rapid and complicated Internet public opinion,and win the pattern of Internet information dissemination and news production with new thinking,new means and new approach.