Research On Short Video Empathy Communication Strategy Of Mainstream Media

Under COVID-19,the traffic of the short video platform increased rapidly,and the spread range became wider and wider.Mainstream media also take advantage of short video platform to play a positive guiding role.Empathy communication has become one of the common communication strategies in short video communication.It is to produce a kind of emotional resonance through understanding other people's feelings and to spread and share,further deepen the relationship between mainstream media and users,and maintain a stable and harmonious social order,stimulate positive energy spirit,and form a wide range of cohesion.Mainstream media also actively explore the way of empathy transmission,especially in the official Tik Tok short video platform.Tiktok,a social media representative of mainstream media,is chosen as an example.The CCTV news video from January 24,2020 to January 24,2021 was selected as the example.The CCTV news short video was selected as the main research sample from 5million to more.Factors,and the video characters,theme content,title text and other aspects of the analysis and discussion,to think about how the high praise of the short video is through these empathy communication strategies to obtain the recognition of users,so as to achieve efficient communication effect.Among them,the CCTV news tiktok short video empathy communication strategy,emotional rendering empathy strategy,empathy perspective selection strategy,and empathy concern presentation strategy are described and analyzed in three directions.Then,short message video are analyzed,and some suggestions are given to improve the mainstream media and other local media to transmit positive energy by using the short video platform.