| In recent years,the rapid development of the Internet makes the major media have to update information dissemination channels,so a variety of short video applications have been developed,and the short video industry has also developed rapidly.In China,the rise of short video app,people are more willing to accept this fast and simple way of information browsing,which makes the traditional media have to face the dilemma of survival,so that more and more mainstream media began to break the product form boundaries,have entered the field of short video,follow the trend of the times for reform,the traditional information dissemination and emerging short video industry integration Exhibition.This paper takes CCTV frequency as an example and use narratology theory to study the news short videos of mainstream media in the following aspects.The first part is an overview of the objective research.Firstly,it summarizes the history of the emergence and development of short video;Secondly,through a large number of literature review,this paper summarizes the development of mainstream media short video,mainly taking News short video on CCTV frequency app as the main research objects;Finally,the concept definition and characteristics of mainstream media short video are summarized.The second part mainly studies and analyzes the narrative subject of news short video on CCTV frequency app.It mainly studies from three aspects: narrator narrative perspective and narrative content.The third part mainly studies and analyzes the narrative discourse of news short video on CCTV frequency app.It mainly studies from three aspects:narrative time,the audio-visual language and narrative voice.The fourth part mainly studies and analyzes the narrative strategy of news short video on CCTV frequency app.Mainly from,narrative point,narrative structure and story narrative three aspects of research. |
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