The Research Of Construction Made By The Media On The Collective Memory

Domestic media organizations have reported for the 60th anniversary of the founding of The People's Republic of China. In such a major media event, the mass media guides the public opinion by agenda setting, to achieve the purpose of the propaganda.The paper selects the"Network News Broadcast"and"People's Daily"that are typical examples of mass media to explore the construction the"collective memory". To celebrate the 60th anniversary of the founding of The People's Republic of China, the"Network News Broadcast"and"People's Daily"specially set up a number of thematic,series,large span of the column shows:《Classical China ,Glorious 60years》,《The People's Republic of China come from here》,《The archives of The People's Republic of China》,《The heroes of the People》,《Interview with Ministers of The People's Republic of China》,《Me and my country》,《Singing for the 60 years》.Based on the analysis of the news frame of the columns ,the thesis wants to know how the news media to describe the collective memory of the 60year of New China to the mass. The paper takes an example of the reports of the"60th Anniversary"to sum up the common characters of constructing the"collective memory". The media often focus on the propaganda value in the reports of National Day, and the paper attempts to look for the characteristics and the problems of the propaganda by analyzing the reports of the"60th Anniversary"of"Network News Broadcast"and"People's Daily". The paper also wants to know how to report to adapt to news reformation, and how to get the better effect of propaganda during the transformation period.The thesis combines the theory and the practice. In addition to the theory of agenda setting,news frame and propaganda techniques, the paper also focuses on analyzing the content. By analyzing the news frame of the column shows, the paper is to research how the media can do to set up the questions and use the propaganda techniques to guide the public opinion. On the one hand, the thesis focuses on constructing the"collective memory"by agenda setting, on the other hand, the thesis probes the propaganda techniques. To get to the characteristics of constructing the"collective memory", the paper analyzes to the reports of National Day by the theory of communication and propaganda, and to provide some reference to the following reports. There is a great number of column shows, so the paper is not deep enough in the data analysis.