The Construction Of Collective Memory By New Media Information Dissemination

Collective memory is a narrative of historical events shared bymembers of society.New media technology brings together socialmembers on the Internet to the greatest extent,and collectivememory begins to be shared among groups in new ways,such as theonline encyclopedia-like Baidu Encyclopedia and the online Q & Acommunity-based knowledge,thus breaking the elite,Officialarchives and mass media are the monopoly of collective memoryconstruction for major groups.The constructive subject of collectivememory tends to be diversified,the writing content is moreabundant,and the storage form also presents a variety of means.Collective memory forms the basis of history,and people'sunderstanding of history also forms their thinking about the future.At the same time,due to the rapid spread of the Internet and lowthresholds,the accumulation of social emotions has made netizenslack of rational thinking in the face of new events.The resultingmisinformation has the potential to distort collective memory andconfuse collective memory.This article selects Baidu Encyclopediaand Zhihu as the research object of this article,and comprehensivelyuses text analysis and quantitative analysis to explore and analyzenews events under the spread of new media information.Throughthe data collection of Baidu Encyclopedia and Zhihu two platforms,the present characteristics of collective memory are sorted out,andthe writing changes,construction factors and existing disadvantagesof collective memory are analyzed in detail.