Research On The Communication Strategy Of "Agriculture,Rural Areas And Farmers" We Media

With the sinking of we media social platforms and the development of Internet economy,more and more "three rural" we media are active on social platforms to attract public attention.These we media take agriculture,rural areas and farmers as the content theme,and take short videos and vlog as the main forms of expression to convey the beautiful environment,daily life and spiritual outlook of China's rural areas in the new era to the audience.While reaping the attention and love of a large number of fans,agricultural products are sold through content marketing,live broadcasting and other ways to realize the realization of traffic,which promotes the development of rural Internet economy.However,these "three rural" we media also have some problems,such as content homogenization,unclear positioning,poor communication effect and so on.The second chapter analyzes the rise background,communication characteristics,functions and existing problems of the "three rural" self media,and summarizes the content classification,expression forms and communication channels of the current "three rural" self media;Starting from the third chapter,it is a strategy exploration based on the analysis of the current situation and problems in the second chapter,combined with multiple cases.The third,fourth and fifth chapters summarize the strategic experience in the process of "agriculture,rural areas and farmers" self media communication from three aspects: the fitting of communication audience,the creation of communication content and the cooperation of communication media;The final summary puts forward optimization suggestions for standardizing and promoting the healthy development of "agriculture,rural areas and farmers" we media from the perspective of communicators,we media platforms and regulators.The 19th national congress put the Rural Revitalization Strategy on the agenda and took it as the general starting point to solve the problems of "agriculture,rural areas and farmers".To solve the "three rural" issues,in addition to policy support,we also need to give full play to and mobilize the forces of the whole society to jointly promote the "three rural" work.As an we media platform in the field of Internet social networking,we should also play an active role.This paper will summarize through case analysis,explore and improve the communication strategies of "three rural" We Media in terms of audience,content and media,so as to provide some reference for "three rural" We Media in the communication process.Help it better realize the flow realization and promote the economic and cultural development in the field of "agriculture,rural areas and farmers".