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Under The Environment Of Financial Media, Local Channels Do A Good Job In The Strategy Research Of The Three Rural Publicity

Posted on:2021-03-02Degree:MasterType:Thesis
Country:ChinaCandidate:H P XuFull Text:PDF
GTID:2438330647957614Subject:Communication
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At present,the rural,rural and rural radio and television stations are facing new development opportunities and challenges.With the development of modern communication technology and the transformation of the way people receive information,media promotion has become an inevitable choice and trend.How do local stations adapt to changes in the situation,take advantage of existing platforms,actively change their way of thinking,effectively carry out media promotion,and turn agriculture,rural areas and agriculture programs into publicity windows for government agricultural work,rural information platforms that urban residents love,and farmers The intimate agricultural service media of friends is a subject worthy of discussion and research.This study sorts out the opportunities,requirements,and current situation of local rural agriculture and rural media promotion.Through the practice of rural agricultural and rural media promotion in Changshu City Radio and TV Station and other local stations,this paper summarizes the theory and explores the next stage of rural agricultural financing.The development of media promotion.This article is divided into four chapters.The first chapter analyzes the status of Sannong reports in China's propaganda reports,the second chapter sorts out the channels and team building of China's Sannong reports,and the third chapter takes Changshu station as an example to introduce media integration and local TV station agriculture.The main strategy of propaganda,Chapter IV analyzes the advantages and disadvantages of the current rural,rural,agricultural,and rural media promotion,and puts forward suggestions for the future development of local,rural,rural,and agricultural media.The conclusion summarizes the research conclusion on the basis of reviewing and summarizing the full text.This article is based on the understanding of the practice of local agriculture,rural areas,and farmers,and uses a large number of practical cases.It analyzes the requirements,status,advantages,and disadvantages of the rural,rural,and agriculture media promotion in detail,and puts forward some views and opinions on future development.
Keywords/Search Tags:Agriculture, rural areas, farmers, local TV station, media promotion
PDF Full Text Request
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