Research On The Question And Strategy Of Rural Self-media Under The Rural Rejuvenation

In recent years,three issues of agriculture,the countryside and farmers has attracted more and more social attention from the media,and they have opened a new window for the outside world to understand the real countryside and farmers.The rural self-media broke the previous top-down communication structure.The "farmer+Internet+village re vital ization" form allows farmers to take the initiative to present their own living conditions,make full use of the inclusive value of Internet technology,record rural beauty and spread excellent traditional culture in the country.The rural self-media can also display the development achievements of the rural revitalization strategy in a real and intuitive way,and at the same time provide new methods and new ways for the further promotion of rural revitalization.However,due to the uneven quality of the content producers and the temptation to blindly chase the traffic by the temptation of commercial interests,problems such as excessive vulgarity,homogeneity,and shallowness in the dissemination of content and insufficient focus on social public issues have emerged.This article is divided into six parts.The first part mainly discusses the current research background and research status of rural self-media;the second part discusses the national rural revitalization strategy and the general situation of China's rural self-media,and separately From the four aspects of policy support,capital blessing,technology promotion,and emotional identification,the favorable conditions for the development of rural self-media are analyzed.The third,fourth,and fifth parts mainly study the operation and development strategies of "Village Xiaoqiao","Li Ziqi","Clever Woman Jiumei",and other self-media from the media.In the context of the implementation of the rural revitalization strategy,The rural self-media is playing a role in activating rural cultural vitality,attracting talents,and driving the economy,but at the same time,it is also facing problems such as limited development ability,alienation of creator values,and difficulty in sustainable development.The sixth part proposes strategic countermeasures for the future development and operation of the rural self-media.Under the conditions of new technologies,the rural self-media should adhere to the correct creative orientation,give full play to its regional advantages,and dig deep into the rural areas.The rural resources and non-legacy cultural resources further promote regional economic development and provide a new path for the implementation of the rural revitalization strategy.