Research On TV Media's Public Welfare Poverty Alleviation Capacity Building Under The Rural Revitalization Strategy

Rural revitalization and targeted poverty alleviation are both major strategic deployments for my country to promote poverty alleviation.As an important functional department for providing social public services,television media undertakes the major mission of promoting the effective connection of rural revitalization and targeted poverty alleviation.Since the establishment of the public service system in the 1980 s,the coverage rate of radio and television has reached about 99.8%,becoming the media with the widest coverage rate,and has established a strong credibility in the society.This is the poverty alleviation of television media services.Resource advantages for tackling tough problems.However,with the continuous development of new media,the shortcomings of TV poverty alleviation in terms of program content and participation and interaction have gradually emerged.It is particularly important to study how TV media respond to new changes and achieve their own public welfare and poverty alleviation capabilities.The rapid rise of live broadcast of poverty alleviation and agricultural assistance during the new crown epidemic has provided new solutions and ideas for the TV media to improve the ability of public welfare and poverty alleviation.This article uses the method of case analysis,selects different levels and different regions of the TV media as the research objects,and analyzes their application of online public welfare live broadcasts for poverty alleviation from the perspectives of communication carriers,participants,and program forms.Through the study of the case,this article believes that TV media's poverty alleviation in the form of online public welfare live broadcasts has the following advantages: Combining the credibility of TV media with the flow advantages of online live broadcasts,constructs a diversified communication pattern with interaction between large and small screens;through diversification The format of the program has realized the expansion of audience coverage and integrated the forces of various parties to help poverty alleviation.With high-quality TV content as the core,the introduction of live interactive participation mode has strengthened the endogenous motivation of the poor to actively participate in poverty alleviation,and promote This marked the start of targeted poverty alleviation.However,there are still some shortcomings that need to be improved in the current practice of live broadcast by TV media for poverty alleviation,such as the simplification of live broadcast content,insufficient live broadcast reserve talents,and incomplete laws and regulations.In response to these problems,TV media should focus on the optimization of live content and modes,conform to the current layout of new media "5G+4K/8K+AI",and apply new technology to enhance the user experience;improve the current excessive external forces Rely on the problem,cultivate TV media's own live broadcast talents and professional teams,and at the same time enhance the endogenous motivation of the poor people to participate in poverty alleviation through knowledge and skill training;use big data technology to build a monitoring and feedback mechanism,and optimize the content and content of live broadcasts in time through effect feedback.Process: Cooperate with various departments of society to further improve the relevant industry norms,laws and regulations of live broadcast poverty alleviation,and promote the standardization and scale of live broadcast poverty alleviation.