Spatial Production Of Rural Short Video From The Perspective Of Scene Communication

In the era of mobile Internet,scene has became another core element of media presentation,providing users with better,more accurate and more personalized service through information adaptation.Not only does the scene change the way users receive information and usage habits,it also affects the process of media production and communication.Short videos with social attributes are innovative in content and form.In2021,China achieved comprehensive poverty alleviation,the strategy of rural revitalization continued to promote.The short videos have become an important position in spreading rural culture.At the same time,rural self-media has also developed synergistically with e-commerce and real economy,which has greatly promoted the economic development in rural areas.Based on the above background,on the basis of combing the relevant literature,this thesis firstly summarizes the scene communication and Lefebvre's space production theory.On the basis of theoretical research,the participatory observation method,indepth interview method and text analysis method are comprehensively used for in-depth research.According to the influence and market share of Tik Tok platform,the research selects the top ten rural short video accounts of Tik Tok platform as the research object.The rural short video and rural cultural communication are analyzed in macro communication environment,social environment and micro details presentation.The research summarizes the channels and types of short video scenes.It is found that the scene communication is characterized by immersive communication of rural culture,peasant identity occupying the main body of communication and strong interaction within the scene.Based on Lefebvre's space production theory and Marx's theory of space,this thesis analyzes the content of rural short videos from the perspective of narratology and interactive text research.This thesis studies the space production and reproduction of short videos from the perspectives of online interaction and communication,reconstruction of rural social space,self-identity and group identity.The spatial presentation of rural short videos is analyzed in detail from three aspects: scene,structure and symbol.The research shows that short videos have made outstanding contributions to rural cultural communication and rural space construction,and relevant results fully affirm the important role of short videos.However,in the research,it is found that the current rural short videos are faced with the problems of consumerism overflow and lack of cultural value,low-quality videos overflow and lack of supervision,too much homogenization content and aesthetic fatigue.Combined with the theory and the research results,the author gives corresponding countermeasures and suggestions as follows:paying attention to professional content production to improve cultural quality,isomorphic integration of rural physical space and virtual space,Metaverse-oriented space production.The author wishes these suggestions could provide reference for the communication and development of rural short videos and rural culture,and help rural revitalization.