Scene Marketing Of Short Video

The key point of marketing transfer to online.Today's marketing environment can be summed up in three key words:"mobile,fragmented,scene-oriented." Consumers are not only limited to spending money on fixed places at fixed times.But also in casual,free from time constraints,free from restrictions on channels of consumer spending.The abundance of material,new changes in consumer habits,means that the key features of future marketing should be to stimulate the potential demand of consumers.Some consumers needs will be effectively motivated in specific scenarios.So it is important to construct a right scene for find a chance.Traditionally advertising on the newspapers,magazines,radio and television transmission has been unable to meet the needs of building a scene.In recent years,the development of hot short video but with the "scene" cleverly fit.Therefore,this article attempts to explore the natural relationship between short video and "scene",and expounds a new social media marketing method,that is,the scene-based marketing of short video,which gives enterprises an opportunity to formulate marketing strategies,especially online marketing strategies Some help and advice.This article discusses the scenario-based marketing of short video by means of literature analysis and case analysis.It is concluded that the use of short video can indeed achieve scene marketing,presents productions and spreading brand,thus being approved by potential users.From the content strategy,channel strategy,the implementation of strategies from three aspects related recommendations.