Research Of The Law Of Tik Tok Short Video Propagation In The Scene Filed

According to Haimayun's big data "2018 vibrato data research report",the vibrato has achieved 150 million daily activities and more than 300 million monthly lives,ranking first among all similar applications in China.In order to explore the rules behind the popularity of short video,this article takes the scene theory as the five technical forces(mobile devices,social media,positioning systems,etc.)presented by Robert Scober and Shel Isrell.Big data algorithm,sensor)for the discussion of frame support,analysis of the short-range video propagation process.This paper focuses on what is the law of the spread of vibrato short video propagation,including the characteristics of the spread of vibrato short video propagation,the reasons for its formation,the process of development,and the factors that drive its development.At the end of the article,the meaning of the short-lived video propagation law of vibrato is explained.Through the specific analysis of the contents of the chatter users,as well as the code,virus code dissemination,and viral marketing related literature,the law of short video propagation in the vibrating platform is obtained.In this paper,this kind of propagation is called code-based communication.The code-based code has three characteristics: the simplicity of video form,the embedability of content and the fun of video.These three characteristics are necessary to trigger code-based communication.condition.According to the popular follow-up video template provided by Vibrato,the author finds that there are three links in code creation,code distribution and code re-creation in the process of vibrating short video creation.The three links form a code-like spread.In order to explore these three links,this paper takes the five forces of the construction scenario proposed by Robert Scober and Shel Irrell as the research framework,and analyzes the three links of code-based communication,and draws the following conclusions.First,from the generation of native code,the popularity and upgrade of mobile devices has lowered the technical threshold for code video creation,giving the general public an opportunity to participate in short video creation and bring more diversified value expression.The positioning system precision brings the fusion of reality and virtual scene to the vibrato,connecting the virtual vibrating world with the real user life,bringing more video content selection and providing more video code.Secondly,in the distribution of code,the information sharing of social media and the wide distribution of sensors provide the user's big data for the vibrating platform,providing information support for the accurate distribution of code video and the popularization of the video,while the vibrating platform is large.Based on this information,the data algorithm personalizes the video and provides each user with a video recommendation that is different.The third code re-creation link,personalized video recommendation allows users to have a variety of video choices,users re-creation in different scenes,different perspectives,the birth of new video works,this is the re-creation of code video.The video created by the user will form a new distribution,re-creation and new cycle in the platform,and more video works will be born.In order to explore the significance of the diffusion law of short video transmission,this paper proposes the meaning of this communication mode to the creator through the interview of the vibrato creator and the analysis of the interview content.By reducing the technical threshold of video production and the development concept of conversion platform,Vibrato has unearthed the potential creativity of UGC users,and regards UGC video creation as an important content support for the rise of short video from the development strategy,and guides UGC works to diversity.And high-quality development,provide templates in some videos as a reference,enhance the form and content of UGC works,and produce more quality works.Finally,the author thinks about the pros and cons of the spread of the short video propagation in the vibrato platform.The advantage lies in stimulating the user's desire to create,providing users with creative methods and bringing more high-quality video content.The drawback lies in the fact that the copyright of the video code is not clearly protected.Although there is no large-scale infringement incident,it should pay attention to the protection of the creator's work;the second is that the social perception of the vibrato is poor,and there are bad videos in the platform.There are phenomena that have been blocked overseas.The creation of vibrato is aimed at the general public.The video works are inconsistent with the phenomenon of mud and sand.The vibrating platform should strengthen supervision and guidance,and then entertain the public on the premise of ensuring health.