The Construction Of Zhengzhou City Image By Short-video From The Perspective Of The Production Of Space

The city image is a measure of the competitiveness of a city,and it is also a window of observation for the development of the city.As the provincial capital of Henan,the city image of Zhengzhou is the epitome of Henan's development.Under the guidance of the development plan of Zhengzhou as a national central city and a national innovative city,it has become an important strategy requirement to enhance Zhengzhou's urban recognition and enhance Zhengzhou's hard and soft power,this puts the shaping of the city image of Zhengzhou in an important position.This paper mainly relies on Lefebvre's theory of space production,that is,analyzes the urban space and its daily life by constructing the dialectical relationship between space practice,space representation and representation space.In the traditional sense,city space is a physical space of geographic dimensions.With the evolution of media technology,the rise of short-video platforms and the massive user base have brought many possibilities for the production of city space.From the perspective of space production,short-video is a reflection of city space mediation.It has changed the production method and production logic of city space in the past.City space has a "turn",and virtual space continues to extend the dimension of physical space,especially in the process of active construction of city space and its representation,short-videos convey the city space value that blends reality and reality,which makes the image of the city more concrete and three-dimensional.It can be said that the "city space" constructed by short videos and the "space production" of users have become the new business card of a city.This research mainly uses content analysis,case studies,and interdisciplinary comprehensive research methods,combines 469 short-video samples related to the image of Zhengzhou city,and starts from the main body of space production,production symbols,and production content to analysis the represent space of Zhengzhou city image in the short video.The study found that the production of short-video of Zhengzhou city image exhibits the complementary characteristics of official and private production subjects,material and spiritual production content,signifier and signified production symbols,and open and dynamic production effects.In particular,driven by the production logic of capital,technology,scenes,and discourse,Zhengzhou's production values such as a communicable city,cyber city image,and city memory,have been fully demonstrated.But at the same time,short-video transmission of Zhengzhou city image is facing the production dilemma of homogeneity,distortion,and carnival.This requires the government,platforms,and individuals to adopt targeted strategies from the aspects of systemicity,humanity,and diversity.And then help Zhengzhou to "face the whole country and go to the world".